Announce you’ve decided to do an apprenticeship and many will assume you either failed to get into university or you want to be a tradesman. “A lot of parents and teachers don’t understand that pretty much everything from law to web developing can be accessed through a modern apprenticeship,” says Nick Boles, minister of state for skills and equalities.

The landscape has moved on, he says: “You can get a degree through an apprenticeship, so it’s not about capping your ambition. It’s a choice to secure the qualification through working and studying rather than full-time study.”

Boles knows that apprenticeships have a bit of an image problem and is keen to address it: “We just need to get the message out that these are very high-quality programmes.”

June Durrant, deputy principal at Kirklees College in Huddersfield, agrees: “The hard thing is getting people to understand that modern apprenticeships aren’t an ‘oily rag’ route – that’s not the real picture any more.”

Want to find out more about the power of the modern apprenticeship?

If you’re interested in finding out more information about the modern apprenticeship world, including what is available in your area, then get in contact with the team at Interserve Learning & Employment through our contact us page.