Kevin Voyse is an Interserve Learning & Employment Enrolment Officer and trainee barber, which means when he’s not learning how to shave and groom, he is enrolling new learners onto their courses, supporting them as they start their training towards industry recognised vocational qualifications (e.g. NVQ).

He beat off fierce competition to be short-listed and will now go head-to-head with fourteen other barbers for the coveted Yorkshire and the Humber Best Wet Shaving Barber regional title.

If Kevin wins the Yorkshire and the Humber regional heat then the trainee barber will then go on to the national final and compete against seven other wet shaving experts in a special “speed shaving” tournament inside a boxing ring at Barber Connect 2014 at the prestigious Celtic Manor Hotel in Wales.

The Yorkshire and the Humber regional final will take place at Pro Hair in Manchester in March 2014, where Kevin will be judged on a number of criteria such as preparation, razor technique, after shave routine, health and safety and overall efficiency.

The competition, dubbed ‘Britain’s Best Shave’, is being organised by premium male grooming brand The Bluebeards Revenge and the British Barbers’ Association.

Mike Taylor, director at the British Barbers’ Association, said: “The competition promises to be not only a celebration of the most creative and innovative of British wet shave barbering, but also a showcase of the growing global reach and talent of the UK cut-throat shaving industry.”

Trainee Barber Kevin said he was “absolutely ecstatic” to have made the regional short-list and was hopeful of progressing to the national final, but his first reaction when he heard he was short-listed was disbelief, as he explains, “my initial reaction was that someone had set me up! I have only been involved with Barbering for just over twelve months, but I find it such a satisfying career to be involved in. I am so grateful for this opportunity and hope to get to the final”.

If Kevin wins the competition he will land the coveted title of Britain’s Best Shaver, plus win £3k worth of Bluebeards Revenge shaving products and star in a shaving commercial for the leading male grooming brand.

Kevin will also be joined by other Interserve Learning & Employment. staff and learners who have also reached their regional finals: Liza Schwartz, Interserve Learning & Employment hair skills assessor in Peterborough and James Herrington from Doncaster, who has just completed his level three barbering qualification.

Nick Gibbens, marketing manager at The Bluebeards Revenge, said: “We connect with the funky, young new generation of barbers who are the future of the industry. We aim to inspire these youngsters and create a legacy on the back of a re-birth of the almost lost wet shaving barber skills.”

Wet shaving is currently enjoying a remarkable renaissance, with the figures showing the number of barbers performing traditional cut-throat shaves in Britain has jumped by 50% in the past 12 months.

Research from the British Barbers’ Association and The Bluebeards Revenge shows that there is an estimated 14,100 barbershops in Britain, with 5,076 (36% of total) now offering cut-throat shaving to their male clients, up from just 3,384 (24%) in August 2012.

Interserve Learning & Employment is at the forefront of this growth. It supports hundreds of young Trainee Barbers across the country in salons and barbershops, ensuring the next generation of barbers are trained to the highest standards, achieving professional qualifications that will help them build successful, fulfilling careers in the barbering industry.